Nickolay Smet

The Birth of HUNTINGEUROPE

My name is Nickolay Smet. I was born in 1990, and ever since I was a child, I’ve always had a special love for nature. My father is a special forest ranger near Florenville in the Semois Valley, which I rightly consider one of the most beautiful regions in Belgium. As a child, it seemed only natural to me that one day I, too, would have the opportunity to turn my passion and love for hunting and nature into a career. What originally started as a hobby and posting a few photos on Instagram eventually led to the launch of my own online store, Huntingeurope.be, in 2018. In less than a year, I was receiving orders from all over Europe, and more packages were being shipped from my garage than I could keep track of myself.

That is why I did not hesitate when, at the beginning of 2020, I was offered the opportunity to join forces with four young entrepreneurs who wanted to join me in this project and who founded a new company called ‘The Outdoor Company’. Our first step was to give Hunting.be, the reference for hunting in Belgium, a complete makeover. Through our information platform Hunting.be we want to bring hunting in a positive light and through Jachtexamen.be we want to offer all aspiring hunters in Belgium the opportunity to find the necessary support to maximise their chances of passing the hunting exam.

It is with a certain sense of pride that we launched the revamped version of Huntingeurope.be online in early May 2020. I hope you’re all as excited as I am—feel free to check out our revamped online store, and don’t hesitate to contact me if you haven’t quite found what you’re looking for; who knows, I might be able to find a solution for you right away!

Good hunting,

Nickolay

2014

instagram page huntingeurope came to life

2017

Startup online store huntingeurope

2019

Acquisition hunting.be & jachtexamen.be

2020

Establishment of The Outdoor Company BV

2021

New WordPress Online Store

2022

Showroom in Boechout, Antwerp

2023

Gamefair Belgium & Hunting & Outdoors

2024

Web Store Redesign — In Collaboration with New Partners
9

2025

Opening of a physical pop-up store in Heist-op-Den-Berg 2220
10

2026

Participation in Ruralité Les Ardennes - New Pop-Up Store

Service is our strength

HUNTINGEUROPE has always set the bar high on customer service and fast deliveries. That is why we are still available 7/7 to assist our customers via e.g. facebook messenger, whatsapp but also by phone and not via automatic replies or chatbots.

Price/Quality

We are always looking for new products worldwide which are then further tested by our product team. A good product does not always have to be expensive!

The Outdoor Company

Furthermore, we also maintain the daily blog for HUNTING.BE (reference for hunting in Flanders) and give numerous courses on our website jachtexamen.be (online learning platform for the Flemish hunting exam) including Hunting theory, hunting practice, qualified person, tracker….